Germany needs innovations. Scholz & Friends Strategy Group. Jung von Matt DONAU’s 2020 Christmas story for Erste, #EdgarsChristmas, highlights elderly loneliness, but the power of love theme still shine through. 190 check-ins. Head of Strategy, Partner bei Jung von Matt Hamburg Area, Germany Marketing and Advertising. More recent analysis by authors such as Les Binet and Peter Field has described how brands can have an emotional impact even in the B2B sector. The world's most prestigious award for creative excellence in design and advertising is now accepting submissions for 2021. See the complete profile on LinkedIn and discover Andreas’ connections and jobs at similar companies. Portfolio. Medienanfragen und Vorträge. Instead, marketing is subordinated to sales, and branding subsumed under corporate identity. Other nation brands, meanwhile, have closed the gap. Jung von Matt DONAU creative director, Michael Nagy, commented, “This year we’re addressing a theme that’s important for Christmas every year, but all the more in these exceptional times—namely: being there for each … Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Managing Partner bei JUNG VON MATT/NEXT ALSTER Stadt Hamburg. Gegründet 2001 von Andreas Putz und Josef Koinig an der schönen blauen Donau. Jung von Matt AG: Executive Creative Director: Andreas Ernst: Jung von Matt AG: Managing Director: David Leinweber: Jung von Matt AG: Group Creative Director: Jan Anderßen: Jung von Matt AG: Group Client Service Director: Anahita Ghanizadeh: Jung von Matt AG: Copywriter: Natascha Kuehn: Jung von Matt AG: Copywriter: Tim Kuphaldt: Jung von Matt AG: Senior … Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Andreas Ernst Managing Partner bei JUNG VON MATT/NEXT ALSTER Hamburg. Community See All. Allgemeine Anfragen. Andreas Ernst - Managing Director. Dieses Profil melden ... Andreas Ernst. View Andreas Ernst’s profile on LinkedIn, the world's largest professional community. Group Creative Director: David Leinweber. It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a non-linear spot, in the style of a heist movie. However, although Germany’s consumer brands are among the most valuable in the world, over 70 percent of German trade revenue comes not from these brands but from export-focused B2B brands selling typical industrial goods: machinery, electronics, software, chemical products. The influence of emotions on people’s buying decisions was demonstrated long ago by Nobel-winning research. Consequently, it’s uncommon for German B2B businesses to have a CMO or head of marketing. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Jung von Matt/Donau Werbeagentur - offizielle Seite Chinese culture, politics and homegrown technology start-ups have shaped a unique digital ecosystem. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. D&AD Awards 2020 Film Advertising Graphite Pencil Winner from Jung Von Matt Germany. But in reality, people in every company are constantly making decisions based on incomplete information and their emotions. Whether they’re choosing a supplier, deciding on an acquisition, or recruiting for senior roles, they act on the basis of past experience, personal impressions, and gut instinct. At companies like Mercedes-Benz and adidas, brands have long been dealt with at the highest level. Andreas Ernst Managing Partner at JUNG VON MATT NEXT ALSTER Hamburg Sankt Pauli, Hamburg, Deutschland 500+ Kontakte 500+ … Im Profil von Andreas Ernst sind 5 Jobs angegeben. ; the News Industry moves and breaking campaigns. ABOUT JUNG VON MATT/DONAU. ABOUT JUNG VON MATT/DONAU. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … DER HEISSE STUHL. Senior Art Director at Jung von Matt Hamburg und Umgebung, Deutschland 500+ Kontakte. Which is a real shame. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. DER HEISSE STUHL. Creative Agency: Jung von Matt/NEXT ALSTER. View Andreas Groger's business profile as Senior Creative Concept & UX at Jung von Matt. JvM Podcast November 13, 2020. Julian Krohn December 2, 2020. Advertising Agency. Erweiterte Geschäftsfüh... See More. with Peter Figge. ; the Insight Thought-pieces and opinions. It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a … If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. 2021. Andreas Ernst Licensed Realtor and Real Estate Investor at Compass San Francisco, CA ... 148 others named Andreas Ernst are on LinkedIn See others named Andreas Ernst … Managing Director: Andreas Ernst, Michael Behrens. Projektanfragen. Christian Gast January 25, 2021. Advertising Agency: Jung von Matt Creative Director: Tim Wagner Art Director: Andreas Wagner, Lars Jakschik Art Buyer: manja tai von mutzenbecher Post Production: Gloss Photographer: He & Me / Heckl Mennemann For the faceless giants, brands often simply mean familiarity and long-established tradition. Andrina und Laura. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Real briefs, set by real clients, judged by the industry's top creatives. the Work The best new work, curated by shots. Zum Vernetzen anmelden Jung von Matt. Jung von Matt/Donau. German car manufacturers alone have a combined brand equity of over 120 billion US dollars. ENTER AUDIO. Offering high-quality products “made in Germany” is no longer enough if you want to be a global player. Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. TRENDS 2021. One reason for this is that companies from other countries, especially in Asia, now offer high-quality products at lower prices. ; the Inspiration Inspiration for creative minds. Why? The way they see it, it isn’t human beings with emotions who make decisions and award contracts, but engineers and businesspeople for whom all that counts is things that are measurable and manageable. ; the Focus Our monthly digital magazine. Im Profil von Andreas Ernst sind 7 Jobs angegeben. The fairy tale of rationality prevents these executives from recognizing their brands as valuable strategic assets – as highly effective tools that can have an impact on whether potential customers will buy their products or services.Â. But unfortunately, they don’t really arouse any associations or emotions. Otherwise, we'll assume you're OK to continue. Andreas has 11 jobs listed on their profile. Today, Germany is the world’s strongest nation brand. Download the complete JvM Green Paper here: To understand how we got where we are today, we need to go back a little in the history of industry. Introduced in Britain in the late 19th century, the label “Made in Germany” was intended to warn British consumers of lower-quality imported goods from Germany. Ernst Jünger was born in Heidelberg as the eldest of six children of the chemical engineer Ernst Georg Jünger (1868–1943) and of Karoline Lampl (1873–1950). For these brands, the waning power of “Made in Germany” is a great threat, because they owe their decades of success in large part to the nation brand’s strong, collective reputation. We have placed cookies on your computer to help make this website better. 190 check-ins. Jung von Matt NEXT ALSTER is a full-service agency for holistic and integrated communication ideas that unleash their full power across all channels. Erweiterte Geschäftsfüh... See More. Thomas Feldhaus. Agency: Jung von Matt/NEXT ALSTER. Their management boards rarely pay any attention to brand strategy or messaging, and only a handful of German CEOs see their industrial brands as leadership tools and drivers of transformation at their company. Keep an eye on your inbox for full details on how to order your D&AD Pencil. Im Profil von Andreas Ernst sind 4 Jobs angegeben. Wherever you go, their logos are emblazoned on industrial machinery and factory buildings. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. “Working together with Jung von Matt/Donau has really helped us advance strategically and also creatively in the past few years, and now we are putting what we have achieved into a modern, agile and impactful form,” explains Andreas Treichl, CEO of Erste Group. View Andreas Ernst’s profile on LinkedIn, the world’s largest professional community. Talent Credits. They could serve as a compass that guides their transformation as they advance into the future, as well as motivating employees, attracting talent from across the world, and symbolizing a change of business and culture.Â, So why don’t German industrial brands recognize their potential?Â. However, strong brands could do great things for these big companies too. About See All +43 1 811450. Im Profil von Andreas Ernst sind 7 Jobs angegeben. ; the Showcase Showreels and monthly round-ups. Gegründet 2001 von Andreas Putz und Josef Koinig an der schönen blauen Donau. Find Andreas' email address, phone number, work history, and more. JvM Podcast December 18, 2020. However, a special report to accompany the 2019 Edelman Trust Barometer shows that recent corporate scandals have sharply eroded trust in German companies. Yet apparently very few executives at German industrial companies believe that their customers’ buying decisions are influenced by emotions. ... Jung von Matt . Nina Film Craft Art Direction/Production Design. Jung von Matt/Donau. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Andreas Kiesel Client Service Director bei Jung von Matt/TECH Hamburg Area, Germany 500+ connections David Leinweber … One thing is crystal-clear: Companies that don’t appreciate the value of marketing, and whose boards and managers don’t recognize brands as crucially important tools, have little chance of being able to inspire the emotion and excitement that strong brands can generate. Managing Director, Jung von Matt NEXT ALSTER GmbH. But this realization doesn’t yet seem to have trickled through to the world of the German industrial brands, who continue to believe in the myth of total rationality. 5,173 people like this. Another is that competitors from China and the USA are more trusted when it comes to their digital expertise, which is an absolutely crucial factor in today’s market. Technische Universität Ilmenau. Company : Jung von Matt AG. Community See All. He went to school in Hannover from 1901 to 1905, and during 1905 to 1907 to boarding schools in Hanover and … Andreas Ernst. You can change your cookie settings at any time. Thim Wagner, Max Lederer - Executive Creative Director. Im Profil von Andreas Ernst sind 6 Jobs angegeben. And German industry needs strong brands that can (more) successfully market their expertise and high-quality products in the face of global competition. Advertising Agency. ; the Talent The people who make the spots you love. Jung von Matt. See how the Internet of Things (IoT) can help make life easier for you, with Bosch's connectivity solutions for a smarter future. 3 talking about this. If China is not of interest for you as a market, look at it as a huge laboratory: it will expand your idea of what marketing can be. Their own success has led the hidden champions to believe they don’t need to cultivate their brands, despite the crucial function that brands play in competitive niche markets in the global tech economy: They prevent cheaper competitors from getting a foothold, they make companies attractive to talented employees, and they help to open doors in foreign markets. Â, The second kind of industrial brand is what I call faceless giants. ; the Craft Q&As and behind-the-scenes. Andreas has 4 jobs listed on their profile. Andreas Ernst Managing Director, Jung von Matt NEXT ALSTER GmbH January 25, 2021 ‧ 10 min readingtime Why do so many B2B companies in Germany fail to … Cyrill, Eva, Fabian, Nick und Thomas. But things panned out differently than the Brits expected; the quality of German products increased, and in the 20th century the label became a collective brand for German manufacturers that was synonymous with quality and reliability. Advertising Agency. Jung von Matt AG: Executive Creative Director: Max Lederer: Jung von Matt AG: Executive Creative Director: Andreas Ernst: Jung von Matt AG: Managing Director: David Leinweber: Jung von Matt AG: Group Creative Director: Jan Anderßen: Jung von Matt AG: Group Client Service Director: Florian Panier: Jung von Matt AG: Head of TV: Yannick Schreiber: Jung von Matt AG: … 5,330 people follow this. Miami Ad School. Overview His father acquired some wealth in potash mining. Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. I’d like to distinguish two kinds of industrial brands.Â, Firstly, there are what I call the hidden champions: small to medium-sized businesses, often owner-managed, that have become world leaders in a certain niche while flying below the public radar. They’re the heavyweights of the German economy. Biography Early life. Jung von Matt. 5,332 people follow this. Andreas Ernst January 26, 2021. Producer: Jankel Huppertz 5,171 people like this. Andreas has 2 jobs listed on their profile. Brand : BMW AG. achtung! About See All +43 1 811450. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know. Executive Creative Directors: Max Lederer, Thim Wagner. That doesn’t make sense. They aren’t specialists, but jacks-of-all-trades. For these specialists, brands are mere labels; what really counts is having exceptional products. Everyone’s heard of them. with Inga Kruttke. View Andreas Ernst’s profile on LinkedIn, the world’s largest professional community. Why do so many B2B companies in Germany fail to recognize the potential of their brands? Two of his siblings died as infants. I shall call this group industrial brands. Scholz & Friends. Because they still believe in fairy tales.Â. This has had consequences. At the same time, German B2B companies make only minimal use of their own brands: A recent study by BVIK (the German Federal Association of Industry Communication) showed that they spend 10 percent less on marketing than the international average. Because they’re those companies’ greatest assets. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst …