Overview Two of his siblings died as infants. Talent Credits. Andreas Ernst - Managing Director. I’d like to distinguish two kinds of industrial brands.Â, Firstly, there are what I call the hidden champions: small to medium-sized businesses, often owner-managed, that have become world leaders in a certain niche while flying below the public radar. Dieses Profil melden ... Andreas Ernst. Andreas Ernst Licensed Realtor and Real Estate Investor at Compass San Francisco, CA ... 148 others named Andreas Ernst are on LinkedIn See others named Andreas Ernst … Erweiterte Geschäftsfüh... See More. Brand : BMW AG. 5,173 people like this. Managing Director: Andreas Ernst, Michael Behrens. 500+ … Andreas Ernst January 26, 2021. Andreas has 2 jobs listed on their profile. 190 check-ins. Today, Germany is the world’s strongest nation brand. Germany needs innovations. About See All +43 1 811450. View Andreas Groger's business profile as Senior Creative Concept & UX at Jung von Matt. Introduced in Britain in the late 19th century, the label “Made in Germany” was intended to warn British consumers of lower-quality imported goods from Germany. Biography Early life. Medienanfragen und Vorträge. Film Craft Art Direction/Production Design. DER HEISSE STUHL. Managing Partner bei JUNG VON MATT/NEXT ALSTER Stadt Hamburg. Miami Ad School. Consequently, it’s uncommon for German B2B businesses to have a CMO or head of marketing. Community See All. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know. Managing Director, Jung von Matt NEXT ALSTER GmbH. German car manufacturers alone have a combined brand equity of over 120 billion US dollars. But this realization doesn’t yet seem to have trickled through to the world of the German industrial brands, who continue to believe in the myth of total rationality. Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. Ernst Jünger was born in Heidelberg as the eldest of six children of the chemical engineer Ernst Georg Jünger (1868–1943) and of Karoline Lampl (1873–1950). They aren’t specialists, but jacks-of-all-trades. Which is a real shame. If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. Im Profil von Andreas Ernst sind 5 Jobs angegeben. Their own success has led the hidden champions to believe they don’t need to cultivate their brands, despite the crucial function that brands play in competitive niche markets in the global tech economy: They prevent cheaper competitors from getting a foothold, they make companies attractive to talented employees, and they help to open doors in foreign markets. Â, The second kind of industrial brand is what I call faceless giants. They could serve as a compass that guides their transformation as they advance into the future, as well as motivating employees, attracting talent from across the world, and symbolizing a change of business and culture.Â, So why don’t German industrial brands recognize their potential?Â. Projektanfragen. Other nation brands, meanwhile, have closed the gap. View Andreas Ernst’s profile on LinkedIn, the world’s largest professional community. But unfortunately, they don’t really arouse any associations or emotions. with Inga Kruttke. One thing is crystal-clear: Companies that don’t appreciate the value of marketing, and whose boards and managers don’t recognize brands as crucially important tools, have little chance of being able to inspire the emotion and excitement that strong brands can generate. Erweiterte Geschäftsfüh... See More. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Julian Krohn December 2, 2020. Real briefs, set by real clients, judged by the industry's top creatives. This has had consequences. “Working together with Jung von Matt/Donau has really helped us advance strategically and also creatively in the past few years, and now we are putting what we have achieved into a modern, agile and impactful form,” explains Andreas Treichl, CEO of Erste Group. Jung von Matt DONAU creative director, Michael Nagy, commented, “This year we’re addressing a theme that’s important for Christmas every year, but all the more in these exceptional times—namely: being there for each … Andreas Kiesel Client Service Director bei Jung von Matt/TECH Hamburg Area, Germany 500+ connections Because they still believe in fairy tales.Â. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Senior Art Director at Jung von Matt Hamburg und Umgebung, Deutschland 500+ Kontakte. achtung! Andrina und Laura. I shall call this group industrial brands. with Peter Figge. Jung von Matt. Jung Von Matt condensed a large story and heavy subject matter down into a highly watchable format for BMW’s The Small Escape - which tells the story of a driver trying to smuggle someone over the Bornholmer Strasse border crossing in a BMW Isetta. You can change your cookie settings at any time. For the faceless giants, brands often simply mean familiarity and long-established tradition. But things panned out differently than the Brits expected; the quality of German products increased, and in the 20th century the label became a collective brand for German manufacturers that was synonymous with quality and reliability. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Jung von Matt. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Christian Gast January 25, 2021. He went to school in Hannover from 1901 to 1905, and during 1905 to 1907 to boarding schools in Hanover and … Jung von Matt AG: Executive Creative Director: Max Lederer: Jung von Matt AG: Executive Creative Director: Andreas Ernst: Jung von Matt AG: Managing Director: David Leinweber: Jung von Matt AG: Group Creative Director: Jan Anderßen: Jung von Matt AG: Group Client Service Director: Florian Panier: Jung von Matt AG: Head of TV: Yannick Schreiber: Jung von Matt AG: … The world's most prestigious award for creative excellence in design and advertising is now accepting submissions for 2021. See the complete profile on LinkedIn and discover Andreas’ connections and jobs at similar companies. ENTER AUDIO. 190 check-ins. Portfolio. Nina It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a non-linear spot, in the style of a heist movie. JvM Podcast November 13, 2020. However, strong brands could do great things for these big companies too. The influence of emotions on people’s buying decisions was demonstrated long ago by Nobel-winning research. JvM Podcast December 18, 2020. Andreas Ernst. Im Profil von Andreas Ernst sind 4 Jobs angegeben. Advertising Agency. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Jung von Matt AG: Executive Creative Director: Andreas Ernst: Jung von Matt AG: Managing Director: David Leinweber: Jung von Matt AG: Group Creative Director: Jan Anderßen: Jung von Matt AG: Group Client Service Director: Anahita Ghanizadeh: Jung von Matt AG: Copywriter: Natascha Kuehn: Jung von Matt AG: Copywriter: Tim Kuphaldt: Jung von Matt AG: Senior … Head of Strategy, Partner bei Jung von Matt Hamburg Area, Germany Marketing and Advertising. They’re the heavyweights of the German economy. 5,330 people follow this. Wherever you go, their logos are emblazoned on industrial machinery and factory buildings. Advertising Agency: Jung von Matt Creative Director: Tim Wagner Art Director: Andreas Wagner, Lars Jakschik Art Buyer: manja tai von mutzenbecher Post Production: Gloss Photographer: He & Me / Heckl Mennemann Andreas Ernst Managing Director, Jung von Matt NEXT ALSTER GmbH January 25, 2021 ‧ 10 min readingtime Why do so many B2B companies in Germany fail to … Technische Universität Ilmenau. Whether they’re choosing a supplier, deciding on an acquisition, or recruiting for senior roles, they act on the basis of past experience, personal impressions, and gut instinct. the Work The best new work, curated by shots. Im Profil von Andreas Ernst sind 7 Jobs angegeben. However, although Germany’s consumer brands are among the most valuable in the world, over 70 percent of German trade revenue comes not from these brands but from export-focused B2B brands selling typical industrial goods: machinery, electronics, software, chemical products. For these brands, the waning power of “Made in Germany” is a great threat, because they owe their decades of success in large part to the nation brand’s strong, collective reputation. Chinese culture, politics and homegrown technology start-ups have shaped a unique digital ecosystem. Keep an eye on your inbox for full details on how to order your D&AD Pencil. Advertising Agency. Scholz & Friends Strategy Group. ; the Talent The people who make the spots you love. Jung von Matt NEXT ALSTER is a full-service agency for holistic and integrated communication ideas that unleash their full power across all channels. ; the News Industry moves and breaking campaigns. And German industry needs strong brands that can (more) successfully market their expertise and high-quality products in the face of global competition. Their management boards rarely pay any attention to brand strategy or messaging, and only a handful of German CEOs see their industrial brands as leadership tools and drivers of transformation at their company. Another is that competitors from China and the USA are more trusted when it comes to their digital expertise, which is an absolutely crucial factor in today’s market. Instead, marketing is subordinated to sales, and branding subsumed under corporate identity. Jung von Matt/Donau. However, a special report to accompany the 2019 Edelman Trust Barometer shows that recent corporate scandals have sharply eroded trust in German companies. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Im Profil von Andreas Ernst sind 6 Jobs angegeben. 2021. Jung von Matt/Donau Werbeagentur - offizielle Seite Cyrill, Eva, Fabian, Nick und Thomas. 5,171 people like this. More recent analysis by authors such as Les Binet and Peter Field has described how brands can have an emotional impact even in the B2B sector. Agency: Jung von Matt/NEXT ALSTER. Zum Vernetzen anmelden Jung von Matt. The fairy tale of rationality prevents these executives from recognizing their brands as valuable strategic assets – as highly effective tools that can have an impact on whether potential customers will buy their products or services.Â. ... Jung von Matt . Group Creative Director: David Leinweber. That doesn’t make sense. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Why do so many B2B companies in Germany fail to recognize the potential of their brands? See how the Internet of Things (IoT) can help make life easier for you, with Bosch's connectivity solutions for a smarter future. The way they see it, it isn’t human beings with emotions who make decisions and award contracts, but engineers and businesspeople for whom all that counts is things that are measurable and manageable. Andreas has 11 jobs listed on their profile. For these specialists, brands are mere labels; what really counts is having exceptional products. Allgemeine Anfragen. Everyone’s heard of them. Auf LinkedIn können Sie sich das vollständige Profil ansehen und mehr über die Kontakte von Andreas Ernst … Download the complete JvM Green Paper here: To understand how we got where we are today, we need to go back a little in the history of industry. Because they’re those companies’ greatest assets. ; the Inspiration Inspiration for creative minds. At the same time, German B2B companies make only minimal use of their own brands: A recent study by BVIK (the German Federal Association of Industry Communication) showed that they spend 10 percent less on marketing than the international average. Executive Creative Directors: Max Lederer, Thim Wagner. DER HEISSE STUHL. Andreas Ernst Managing Partner bei JUNG VON MATT/NEXT ALSTER Hamburg. If China is not of interest for you as a market, look at it as a huge laboratory: it will expand your idea of what marketing can be. Sehen Sie sich das Profil von Andreas Ernst im größten Business-Netzwerk der Welt an. Gegründet 2001 von Andreas Putz und Josef Koinig an der schönen blauen Donau. ; the Insight Thought-pieces and opinions. View Andreas Ernst’s profile on LinkedIn, the world’s largest professional community. D&AD Awards 2020 Film Advertising Graphite Pencil Winner from Jung Von Matt Germany. Yet apparently very few executives at German industrial companies believe that their customers’ buying decisions are influenced by emotions. Producer: Jankel Huppertz View Andreas Ernst’s profile on LinkedIn, the world's largest professional community. ABOUT JUNG VON MATT/DONAU. Im Profil von Andreas Ernst sind 7 Jobs angegeben. Gegründet 2001 von Andreas Putz und Josef Koinig an der schönen blauen Donau. At companies like Mercedes-Benz and adidas, brands have long been dealt with at the highest level. ; the Showcase Showreels and monthly round-ups. But in reality, people in every company are constantly making decisions based on incomplete information and their emotions. Why? Thomas Feldhaus. ; the Craft Q&As and behind-the-scenes. David Leinweber … Company : Jung von Matt AG. Jung von Matt DONAU’s 2020 Christmas story for Erste, #EdgarsChristmas, highlights elderly loneliness, but the power of love theme still shine through. Thim Wagner, Max Lederer - Executive Creative Director. His father acquired some wealth in potash mining. Community See All. 3 talking about this. It became apparent early on that cutting the film in a linear way would be boring to watch, so Jung Von Matt opted instead for a … Jung von Matt/Donau. Creative Agency: Jung von Matt/NEXT ALSTER. Scholz & Friends. One reason for this is that companies from other countries, especially in Asia, now offer high-quality products at lower prices.